Gender Studies Essay Example | Topics and Well Written Essays - 1250 words

Gender Studies - Essay Example In modern society, media is the most powerful instrument; the advertisement is quickest and easiest method to reach a large number of targeted audience. People engaged in this industry are expert in manipulating the situation in their favor, be it political or commercial. The media constructs ideologies about gender consciousness and pinpoint specific features as masculinity and femininity, all for the sake of increasing consumerism or some other vested interest. The basic problem with these ideologies is that once internalized, individuals are forced to self-regulate and discipline oneself to maintain that abnormality, in spite of psychological disturbances. People become submissive to consumer capitalism, thus gradually creating an army of unsatiated individuals. Media people create 'normal' and 'abnormal' gender frames of reference. Advertisement is not just display of information; instead they are targeted towards potential consumers. They construct meanings for specific services or products and then link them to some cultural messages, which people can easily decipher. The Ads are injected with social values and roles. If we dissect the advertisement, we will find that they are separated in different sections - first is the 'surface meaning', it is usually listing of items. Next, is the 'intended meaning', it is about the service or product, but full of societal messages. Last step of the Ad contains 'ideological or cultural meanings', this implicitly tries to socialize the viewer. For example, if an advertisement is of home food product, it displays who is cooking and serving. This indirectly conveys the message to viewers about our social roles and beliefs. In fact, media do not create any social message but their orientation is 'persua sion-based'. They repeat them constantly, till it become true. According to Bordo, media experts construct unrealistic concepts about masculinity and femininity to widen consumer capitalism. The same is interpreted by Berger, they control our ways of knowledge. Bordo elaborates that these frame of references restricts our way of understanding for gender, thus making men and women objects of the gaze, thus people perceive skewed ideologies about masculinity and femininity. Further, Foucault's argument makes it more evident. According to him, as a result of these, people start self-regulating and disciplining their own normality, based on superficial judgments and so called people's standards. They self-impose so much of restrictions, as if some crime has been committed; more or less it is physical, like bulimia. Rightly, Bordo explains when she says, "Illusions set the standard for real women, and they spawn special disorders and addictions [she created] a mask so thorough, so successful in its illusionary reality that her own naked face now look ed grotesque to her, mottled, pasty, featureless. (169)" Foucault contends that this self-regulating, like the disorders, restrains social agencies by suppressing them to abide by an unrealistic criterion of beauty. In order to regain happiness and have a natural life, people should change their frames of reference or shun such ideologies. The moment such thing happens people would realize nonsensical nature of these ideologies of masculinity and f

Policy Making in the Federal System Essay Example | Topics and Well Written Essays - 750 words

Policy Making in the Federal System - Essay Example Most people in America agree that there is no better healthcare program in the country. However, even the few reforms that are made in the federal government receive much criticism from many. It is evident that a good number of people do not have health insurance policies but the few who have are ever complaining of higher premiums and plans that may hinder them from getting maximum service (Williams, McClellan & Rivlin, 2010). Healthcare has had skyrocketing nature that is believed to outpace even people’s income and inflation yet the quality has continued to be poor. The Affordable Care Act was therefore prompted by the need to extend the insurance coverage t the larger uninsured population and improve the quality of healthcare as well as ensuring affordability in accessing healthcare facilities. The policy intended to address all the challenges facing the health system in the country such as lowering and controlling the ever rising cost of health care (Harrington, 2010). The policy requires that no American should be denied medical insurance cover regardless of the preexisting conditions. Medical history of an individual can no longer deny the person from obtaining medical insurance and therefore would be able to acquire the coverage with no regard to health underwriting. The policy also intends to increase the coverage for uninsured individuals who are almost 3 million Americans. Some of these people will include the 3.1 million aged between 19 and 25 but still in their parents’ plans since they cannot afford the cost of insurance. Whoever cannot afford to pay health insurance are catered for by the federal government through the states which will be required to add this category into their Medicaid program (Harrington, 2010). It is also apparent that this program will reduce the cost of healthcare because a larger

Existentialist Concepts of The Metamorphosis by Franz Kafka Essay

Existentialist Concepts of The Metamorphosis by Franz Kafka - Essay Example Due to such dilemma, the family was faced with financial troubles and the aging parents had to find jobs. Gregor formerly provided for all the necessities in the Samsa house and has efficiently done so as a businessman. He rented a modest house for the whole family to stay in and had to work harder in order to maintain the good life that his family was enjoying. He was concerned about the affairs of his parents and sister, thinking about their future, planning even for her sister. He meant to send her sister to the conservatory but with the turn of events, her young sister had to find a job and study at the same time. In addition to her tasks, Gregor’s sister, Grete, placed upon herself to look after the needs of her brother, bringing him his food and cleaning his room everyday. When the family’s savings run out, they thought of giving up the house because they cannot afford it anymore but they cannot leave it for fear about Gregor’s condition. They then found te nants to help pay off the bills and it was during this time that Gregor revealed himself to them. Although it was not the intention of the monster Gregor to show himself to the tenants, he forgot about being considerate when he was drawn by the playing of the violin of her sister. When the tenants found out that there was such a creature near their room, they demanded the Samsa’s that they cannot pay their bills because of the beast. With this, Grete lose control of herself and complained to her parents saying they better get rid of her monster brother. That night, everyone went to their rooms miserable especially Gregor. Early in the morning, the beast breathed his last and his corpse was soon found by the cleaner later. When she made noises commenting on the dead animal, the Samsa’s woke up to see if Gregor was indeed dead. Upon confirmation, they all gathered together in their room and had a small talk. They soon got rid of the tenants and wrote letters of excusal t o the people concerned with their affairs. Mr. Samsa wrote to his employer, the wife to her contractor and the daughter to her principal because they decided to have a break from all their hard labor and their miserable times in their house. The story reflects existentialist concepts of self-awareness. The vivid descriptions and the seemingly unending suspense in the story eventually stirs the readers to question what is really happening in the story which in turn makes one wonder about the significance of the scenes in real life. In the animalistic state of Gregor, he has come to an awareness of what he has become and how his family could turn against him now that he is useless and becoming a great burden to them. This is specially emphasized in the first part of the story when Gregor did not yet know what he had become. The thought that he was still himself who just felt a little queer or sick made him wonder about the reactions of the chief clerk and his parents. The span of time to Gregor’s discovery of his transformation may have taken a long time because he never thought that he was different. However, when he realized his situation, Gregor became considerate enough to his family members, hiding himself whenever the door opens in order not to frighten whoever entered his room. Similarly, the other members of the family gave more meaning to their existence as they sought to help themselves in their dire situation. Grete and her parents seemed satisfied

Coffee and Starbucks Essay Example for Free

Coffee and Starbucks Essay In 1971, Starbucks was founded on a love for coffee and 42 years later you can still go in and expect the same delicious cup of steaming hot coffee from your local store, served to you from a friendly face. Starbucks mission is â€Å"to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. Today, with more than 18,000 stores in 62 countries, Starbucks is the premier roaster and retailer of specialty coffee in the world. And with every cup, we strive to bring both our heritage and an exceptional experience to life. † (http://www. starbucks. com/about-us/our-heritage). They offer the best roasted coffee, handcrafted beverages; coffee experience products, excellence service and innovation, plus they are dedicated to produce a great coffee experience to customers. (Starbucks, 2011) The purpose of this paper is to discuss and analyze Starbucks’ organizational structure and the best form of organizational structure that best fits Starbucks with an emphasis on Job description and Job Specification for a Starbucks employee. I will also try to determine the form of departmentalization that should be used, as well as whether centralization or decentralization of power should be used in light of the recent financial struggles they’ve had. Lastly, I will attempt to determine which organizational configuration best fits Starbucks. Job description is defined as â€Å"a formal lists of tasks and duties† and Job specification is defined as â€Å"a list of eligibility requirements or qualifications needed to perform a job† (Reilly, Minnick Baack. 2011). These definitions will be used in creating a position for a new employee. Job Description: If you love coffee and helping people than you just might be perfect for this job! At Starbucks, we strive to provide a much needed service in today’s busy world. At Starbucks you can learn all about different coffee beans from all over the world and help in developing a great working team. You will be trained in what it means to thoroughly enjoy your job, the people you work with in a clean and safe environment and to enjoy working with the best coffee you can imagine. Job Specification: Develop a working knowledge of all products we offer. Maintain a clean and friendly store. Maintain a professional attitude and your composure should the store become busier than usual. Anticipates customer and store needs. Be Flexible with shifts and days that you can work. Starbucks should be using is departmentalization by geographic region. Starbuck locations are all over the United States. Starbucks uses a matrix configuration by combining divisional and functional structures. Divisional structure is used in multi-product or multi-market operations. Starbucks fall into this structure by having so many different beverages and items on the menu. When putting out so many different items one has to specialize in those items. Starbucks trains their employees to know every item inside and out. You cannot have one person who can make one drink and nit another. They use functional structure to stay organized activities such as coordination, supervision and task allocation. With 18,000 stores it takes many teams to stay updated of everything that is going on in the market. Starbucks hires people who specialize in marketing strategy to keep them on top of the market. The form should be changed in the stores that serve lunch because the structure of the work changes. It becomes more of a machine bureaucracy in that it is highly routine in making drinks as well as sandwiches and salads. When you have to repeat something many times you are working like a machine. Starbucks has decentralized authority because they created decision-making for each manager. There are also lots of stores around the world and each store has different from the authority, managers, and customers. This also allows for employees to be able to give their thoughts, opinions, and ideas. If the company uses their ideas they are rewarded. It also allows for the lines of communication to stay open between employees and managers which allows for a friendly working environment. Starbucks is making sure that it is here to stay. By surrounding itself and its team members with the best training and communication they stand out against all competitors. Yes, other will try to stand up against the designer coffee label but when it comes down to it Starbucks is finding new ways to stay at the top. With being in different regions they have created an evening atmosphere where you can drop in after work, with friends, after yoga, by yourself, after a long day or after a great day. The food is amazing. The wine selection is simple and smart (www. starbucks. com/coffeehouse/starbucks-stores/starbucks-evenings). Starbucks will change the structure of the business as many times as it takes to make it work for them. You never know they may create things that work for them that do not work for other coffee shops. REFERENCES Reilly, M. , Minnick, C. , Baack, D. (2011). The five functions of effective management. San Diego, CA: Bridgepoint Education, Inc. https://starbucks. com https://starbucks. com/about-us/out-heritage.

Consumer Behavior and Restaurant Branch Characteristics

Consumer Behavior and Restaurant Branch Characteristics Abstract: The purpose of this study is to identify the consumers behavior pattern regarding the Restaurant Branch Characteristic of Pizza Hut in Pakistan. This research has brought out how the branch location, branch ambience, branch crowd, branch service and branch size have an effect on consumer behavior and attracts and motivate the customers to visit any specific branch restaurant. For this study sample size of 100 consumers from different branches has been taken randomly on the basis of convenience sampling. Results obtained from the analysis showed that there is a positive relationship between the branch characteristics and the consumer behavior. Keywords: Branch location, Branch ambience, Branch crowd, Branch service, Branch Size, Consumer Behavior, Consumer satisfaction 1. Introduction In human life, Food is the most important element and it constantly plays an elementary role whether we live to eat or eat to live. Right from the start of this world, the food considered as the vital part for the necessity of the human body. The importance of food cannot be ostentatious from the physiological perspective only but at the same time food provides human being nourishment and also classified as a basic need of life. Food can also be differentiated as an item for consumption used to explain self actualization. Thus, an individual can argue that the food plays a multiplicity of roles mutually at individual and group level. 1.1 Overview: The dining practice is the part of hospitality industry which is very complex as in term of customer satisfaction and expectation meet. This difficulty is due to the level of customer participation in the service process. Companies are paying consideration in evaluating, studying, and implementing the marketing policy with the aim of gaining utmost market share of consumers and improving consumer maintenance in investigation of the beneficial effects on the financial performance for the business. In this study, our outline of this study to evaluate the consumer behavior while selecting any specific branch of Pizza hut. There are approximately 40 branches of Pizza hut in all over Pakistan. During the past four decades Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation, commitment to quality and dedication to customer service and value. The qualities of entrepreneurship, growth and leadership have characterized Pizza Huts business through more than four decades of success. Through the strength of its heritage, its culture and its people and franchisees, Pizza Hut looks forward to more success in future. Consumer behavior is a blend of perceptions, values and preferences. Beliefs are more susceptible to marketing than values for the reason that beliefs are subject matter to emotion and knowledge. An attitude and a behavior is an evaluation whether its negative or positive of a social action. An attitude toward something must not to be taken to involve that attitude constant behavior will automatically follow. The main focus of this study is to discover the consumer behavior according to the branch ambiance of Pizza Hut by focusing the factors of consumer preferences of choosing a branch of Pizza Hut restaurant that attract and motivate the customers to visit any specific branch. This is important to know that role of customer behavior because by this way the customer intentions can be determined and also give the better idea that the customer would visit to those restaurant branches again or not. 1.2 Outline of the Study: In order to study the behavior of the people to visit the branches of Pizza Hut restaurant is conducted. There are various numbers of factors that contributes towards the selection of the branch of any restaurant in the mind that has the impact in the consumer mind. This research focus on the factors those are important in the mind of the customers or on top on their preference to visit any branch of Pizza Hut. The factors that are selected for the said study are branch location, branch ambience, branch crowd, branch service and branch size. These branch characteristics have been used to analyze the reason of consumers behavior to visit to any branch of Pizza Hut restaurant. Basically the restaurants industry based on valuing to customer and their wants should be met. The general concept of dining experience is most critical while considering influential factor cause its not necessary the review research focused on all factors which are treated as dining factors. 1.3 Statement of the problem: To study the consumer behavior regarding the selection of any specific branch of Pizza Hut due to the branch characteristics that attracts and motivate the customers to visit any specific branch restaurant. Branch Characteristics includes the following: Branch location refers to the place where in actual the branch is situated. It comprises of the place or area the way towards it and the surroundings of that branch. Branch Ambiance is associated with a feeling mood or state with a particular environment. The surroundings lightings of the branch it colors the dressing of the staff all contributes towards the development of the ambience in any branch. In servicing industry like the restaurant business ambience is of the prime importance in order to attract, retain and entertain their respective customers. Branch crowd includes the type of customers visited to the particular branch of Pizza Hut. It includes type of people visited to the specific branch. A Branch service means the service quality given by the management to the customers at the particular branch of the customer. Branch Size is the occupied space by the branch that mainly includes the dining place, space and seating arrangement. 2. Literature Review Eating is a daily act and need for all human beings. Depending on individuals reason for eating at restaurants, person intentionally calculates a diverse set of features in front of choosing a restaurant. The implication involved to the restaurant attributes is eventually appraised in the consumers mind, leading to a decision of choosing a restaurant (Wakefield, 1996). The food industry is highly aggressive and patrons have also become more demanding due to sufficient knowledge and information they have about the different trends in restaurant industry which causes increase the significance of effective marketing strategies to get the competitive advantage in order to understand the wants and needs of the customers (David, 2005). Nowadays, it is fairly clear that restaurants must not be designed just in order to meet up the functional needs of the customers but at the same time it must be attractive and eye catching as well. That is the main reason design; location and size are accentuated as key marketing elements by studying the customer preferences (Kuo, 1999) The significance of elevated quality service given to business success, there are various prospective benefits for the management of restaurants from performing a customer-based assessment of the service quality veteran at their organization. In restaurant industry, the intangible nature of services means that particular specifications for the homogeneous quality of service are complicated if at all probable to set. This sometimes put together it difficult for restaurant managers, workforce and consumers to calculate, measure, assessment or confirm service productivity and service quality (Cullen, 2004) Restaurant service engages a performance in which consumers are concerned in the whole service procedure. This is due to the interaction of the clients with the service ambiance and employees throughout the consumption experience, considerate consumers sentimental reaction turn out to be vital in replicating contentment in a service ambiance. Restaurant Services has the affective processes all through the utilization stage play an instantly, unmediated role in influential customer satisfaction (Rossiter, 1978). In restaurant services, consumers habitually act like detectives as they examine for information and normalize their opinions into a set of mindset about the resultant service. The intact obsession in association to the dining features of a restaurant initiates from the dining table communicate to the consumers, with the table top used, if realistic sign apprehension the procedural excellence of the service, mostly relating to the service is bringing out competently (Radocy, 1997). The dining attributes includes the range, quality of the menu and presentation of food offerings. By means of this information, restaurant must focus their hard work on ensuring an attractive collection of drink offerings offered in alluring and unique ways. Foodstuff and drink quality is an essential dining attributes for diners representing restaurant should verify an insistent quality control schedule to make sure foodstuff and drink quality should sustain (Kuo, 1999). Understanding consumer behavior to get Customer satisfy is vital to the restaurant management for the reason that it is normally assumed to be a noteworthy determinant of replicate sales, customer loyalty and affirmative word of mouth. The more pleased the customers, the larger are their retention. The impacts of customer behavior on customer retention are bringing into being to be momentous and positive. Specially, the customer behavior will influence the intentions of consumers (Grimes, 1992). Service quality is defined as a nil defects doing it right for the first time. Information and knowledge about goods quality is inadequate to recognize service quality. In customers mind when there is no defect in the overall dining service, then they consider the quality of the food and services is good enough for them. Understanding of consumer perception of service quality and value is especially important to international service firms because such perceptions are susceptible to cultural differences (Johnson, 2004). The research shows that the effect of physical appearance on behavioral purposes for restaurant customer and finds that influence as a stronger mediator between behavioral intentions and tangible quality constructs when cognition influence actions standard is applied to the location of restaurant (Bitner, 1992). The majority of the preceding customer satisfaction researches have paid attention on recognizing the resource of customer contentment such as characteristic and attributes and on determining useful ways to establish consumers desires, wants and needs. On the other hand, significant dissimilarity comes out in the level of specify of the characteristic investigated. It was found that substantial quality has a better indirect effect than the directly affect signify facilitating the relationship among concrete quality and behavior. The significance of the apparent excellence to get the loyalty effect in restaurant industry is considered as a chief element to keep in the consumers and the business (Jaksà a, 1999). Figure 2.1 Schematic review of the concept of acceptance placed in the context of consumer preferences and satisfaction The peculiarity between preferences and expectations is regularly indistinct even if the concepts are discrete. Expectation is used to some extent contradictory senses. The act of expecting is a faith concerning what will take place in the prospect. These definitions are able to be eminent from preference that pass on to several preferred state and imply to more than a single state is probable and so as to there are various options. Unfortunately expectation is furthermore used limply to imply a demand for something plus in this sagacity is a sort of strong preference (Flynn, 1994). Branch communications engage a variety of verbal, aural and non verbal descriptions, used together to detain and grasp customers interest and to serve up as reclamation indications for later evoke. These mentioned elements can narrate to the branch identity in a significant way. Considerably, the most broadly examined elements are pricing and quality of the food (Rossiter, 1978). The main cause in this industry are the entry barriers that are generally low and any one can by far enter due to low investment required. Whenever consumer is satisfy from the arrangement by the management, the food quality give by the restaurant employee with the affirmative approach than this may increase the constancy towards the particular restaurant increases in the business revenue the word of mouth publicity of the particular restaurant (Cullen, 2004). It has been studied that a consumer gets effortlessly fascinated by more novel and complex exterior feature of restaurants. Likewise, this also leads customers to an encouraging buying feeling and leads them to visit this eye-catching restaurant. Considerate how the branch attracts the attention of the consumers from the other different restaurants, exterior looks is the initial step that show the way to success and if this can additional direct the consumer to a affirmative mood and feelings (Milliman, 1986). The restaurants entire setting, the atmospherics and the ambience are constantly very important in determining both consumers and front line employees approach about the procedures and service delivery result. This necessitates that; it was exceptionally significant that the understanding of the tangible force on service quality, like generous and physical facilities, along with the appearance of personnel. Play areas are the additional facility provided by some of the branches in order to attract small kids and the crowd are also the indicator for attracting the customers depending on the nature of the restaurants (Bitner, 1992). Customer behavior is a key element for the planning of the marketing in view of the fact that satisfaction does sway customers intention to loyalty of a consumer to the branch. Therefore, marketers are supposed to look into the issues that would have an effect on customer preferences intensity. Besides, as customer prospect are altering over time and it is advised to determine the customer satisfaction, preferences and expectation on regular basis and grip complaints timely and effectively. 3. Research Methods The food industry is highly aggressive and patrons have also become more demanding due to sufficient knowledge and information they have about the different trends in restaurant industry which causes increase the significance of effective marketing strategies to get the competitive advantage in order to understand the wants and needs of the customers with the purpose of securing long term loyalty of the customer to their brand. A description of the approach used to develop the questionnaire for consumer testing Pizza Hut in a commercial environment. Sampling technique and Sample size: Sample size used for this study was 100 respondents. The sampling technique used in this study was convenience sampling method. Respondents: The data used in this research was collected from the customers including both male and female having the age from 14 and onwards from different branches of pizza hut restaurants. Mostly respondents gave us the positive feedback. Procedure of data collection: Data would be collected through survey by visiting at several branches of pizza hut which is a personal way of collecting data. Customers waiting time when they were waiting for their turn to get seated in peak times While customers are selecting the salads from the salad corner. 4. Research Results The restaurant industry has undoubtedly not been free from either augmented competition or from increasing customer expectations regarding quality. In the greatly competitive food industry, large operators chain have a propensity to gain competitive gain in the course of cost leadership, likely only due to standardization and economies of scale beginning from large market shares, while smaller, independent restaurants on the other hand endeavor to gain benefit through differentiation. The food industry is greatly aggressive and customers have also grown to be more demanding due to adequate awareness and information they have about the diverse styles in restaurant industry which increase the consequence of successful marketing strategies to obtain the competitive advantage to understand the requirements and desires of the customers Table 3.1 The above table divides the data in terms of gender. Gender is one of the most important demographic factors when it comes to the behavioural studies. In order to get the equal and variety of responses, the selection of the respondents was taken up with great care of so, that different aspect would be covered and highlighted. In the above data set the no of mail respondents were 44 and the total no of female respondents were 56. The male represents the 44% of our data set while the female is on majority and represents 56% of the total data set. Table 3.2 Customer behavior and preferences are the key element for the planning of the marketing in view of the fact that satisfaction does sway customers intention to loyalty of a consumer to the branch. Therefore, marketers are supposed to look into the issues that would have an effect on customer preferences intensity. Besides, as customer prospect are altering over time and it is advised to determine the customer satisfaction, preferences and expectation on regular basis and grip complaints timely and effectively. The above table displays the rating of factors with respect to the importance in the perception of the customers that affects the consumer behavior while selecting the branch. The total sample size for the analysis was equal to 100 (N=100). If we analyze the above table the mean value of the branch service among all of the variables is on the higher side its value is equal to 3.52 approximately 4 conveys an idea that the service provided by any branch is the most important factor among the all that have been studied for the said study. Branch service includes the welcome given by the staff of the branch to its customers, the time they took to book the order of their customers, the way staff members respond to the order of the customers and in the time of need help their customers to get things finalize for the final order placement. The second most important part of the branch service is the serving time (time they take to serve the order) a more delayed serving of the order develops the bad impression about the branch and there would be a less likelihood of the customers to visit the particular branch again. If we study in too deep the branch service also incorporates the attention of the staff after the placement of t he order it doesnt mean that one staff member should always be standing on the head of customer but, to make sure that if people would be required with any other thing during their meal time it should be provided on time. Branch service is the most important factor in the mind of the customer and the branch managers should take care that their service quality is on higher side and doesnt ever compromise on it which helps them to get the customer satisfaction which is defined as the consumers fulfillment response. It is a judgment that the service or product features, its attributes provided a delightful level of consumption associated achievement including levels of under fulfillment or over fulfillment. This definition of satisfaction proposes that the assessment method covers the whole utilization experience and this creates the preferences for a particular branch by a consumer. This feature is essential in the learning of consumer satisfaction and preferences in services, given t he empirical, interactive character of service encounter. It facilitates in creating feelings and develops sense of affection towards the particular branch restaurant resulting in a stronger influence on consumer behavior towards the branch. Restaurant strives for instructive affirmative feelings to their brand name by stage management tangible attributes. Consumers compare service quality with cost to determine service value with one branch to another. Service cost is basically what consumers have to give up or sacrifice to obtain a desired service. Since it has a negative impact on consumers budgets, it would have a negative influence on their perceptions of service value. The concept of cost can be extended to include nonmonetary cost such a service time. Service time is the amount of time during which a service is provided. Since most customers would like to have faster services, service time would affect perceived service value in the same way monetary cost would After the Branch service the second most important factor in our study is the branch location the place where the branch is situated. The mean value of the branch location is 3.25 approximately 4 means customer also think of this factor while deciding which branch to opt for their meal time. Branch Location includes the availability of the parking, reputation of the area, past record of criminal activities and lot more. Branch location is also one of the most important factors while visiting any branch for the meal. The convenience of location is very important that includes the parking space, seating availability in the restaurant; the nearness to roof-tops like peoples residence, hotels, and motels is significant for the accomplishment of restaurants all through the dinner mealtime duration. The cost of attaining parking near to a restaurant is sighted as a non-revenue generating expenditure. The impact of location of branches and food service has a positive association with the co nsumer behavior due to the reason of busy schedule of the people nowadays. Some customer prefers buying the food or dining in the restaurant located nearer to their offices and/or home. The third most important factor is the branch crowd, if we look at its mean values it is around 2.35. On the basis of our analysis scale, it is rated as some way in between unimportant and neutral means that in the selection of the branch outlet is also considered after the above two that we discussed earlier. Usually the people belong to the upper class visit the selected restaurant outlets, the crowd factor is of least important but, it is important as it has been observed in the restaurant industry that people from the upper class opt those branches that have a high number of visiting people belong to the upper end class. Factors like branch size and ambience are of not that much important comparing to other factors in our results this is due to the fact that the selected outlet is on the higher side in these terms. In restaurants tangibles are appropriate to the restaurants physical facilities, paraphernalia and manifestation of personnel. While restaurant consumers do not take d elivery of only serving of food, but also a huge component of service, they undeniably depend on earlier indication in the deficiency of tangible verification by which to measure service quality. In restaurant branches ambiance fundamentals are surface and texture, smell, color, sound, and texture inducing intuitive reactions in restaurant atmosphere that persuades purchase likelihood known as the mechanical clues. For paradigm, the aroma of chocolate chip cookies baking generates affectionate feelings, and stimulates their enthusiasm for a treat. The restaurants entire setting, the atmospherics and the ambience are important in determining both consumers and front line employees approach about the procedures and service delivery result. This necessitates that; it was exceptionally significant that the understanding of the tangible force on service quality, like generous and physical facilities, along with the appearance of personnel. In our result, ambiance might not be the most im portant factor due to not having any Play areas that considered additional facility provided by some of the branches of differences food chains in order to attract small kids also the indicator for attracting the customers depending on the nature of the restaurants The selected outlet branches are already known for their ambience and size; they have adopted a theme for their restaurant that has been practice in each of their branch so, when customer visits any of their branches they find out the same theme therefore, in the selected retail outlet its importance is on very lower side. Below are the pie charts representing the two most important factors of the study branch location and branch service. The other factors are not significant as these two are their pie chart are as follows 3.3 Branch Service Statistics The above pie chart represents the most important factor in our study that is Branch Service if we study the above pie chart the responses were constant in the three categories means that people have mix responses with respect to the branch service of the selected outlets. The 52% of the respondents were considered the Brach service is the important factor when it comes to select ion any outlet. Mangers do focus and make corrective action in their services of the respective branch. 3.4 Branch Location Statistics The above pie chart represents the second most important factor in our study that is Branch Location if we study the above pie chart the responses were mixed in the selected categories means that people have mix responses with respect to the branch location. The 38 respondents were considered the Brach Location is the Highly Important factor when it comes to selection any outlet. Top Management does focus and should perform the background study before choosing any location for the opening of their branch. 4. Conclusion In todays promptness and increasingly more competitive market, the bottom line of a companys strategies is to make income and add to the development of the company. Customer gratification, superiority of the service, satisfaction, quality and retention are the matters that persuade all organizations including profit or non-profit large or small and multinational or national. Customer behavior for restaurant branch is regularly used as a sign of whether consumer will come back to a restaurant. Whereas there is no agreement of a satisfied customers repeat visit, it is nearly certain that a not satisfied consumer will not return. A study of the basics or attributes of consumer preference be supposed to give indication concerning what action a restaurant service manager must take to raise the probability that consumers will appear back. It appears that study is not often concluded that the remarkable rate of malfunction in the restaurant service industry advices that the management can find the targets of converting consumer preference into financial achievement a vague one. We accept as true that restaurant failures are partially a consequence of managements lack of strategic direction in determining and focusing on customer contentment and preference. Research has shown that Consumers consider branch service, Branch Location and Branch Crowd as the most important element while choosing any Pizza Hut branch. Achieving the customer satisfactions leads towards market share as well as loyalty towards restaurants and to maintain the progress which is necessary to keep the effective measure in terms of customer demands and fulfillments. Though, it is understood that restaurant possessor would like to identify the strongest influence on re-patronage intentions. A study divulges that customer behavior is the better predictor of intention comparing to service quality to repurchase. Increasing trend in re-patronage is always due to service quality which is provided by the management to the consumers and at the same time customer should be satisfied. Any of the factor missing may cause the decrease in loyalty of the customer towards that particular branch and customers would be unwilling to re-visit for dining to the same restaurant.

The Beginnings of Anorexia :: Health, Eating Disorder

Suicide is not the answer. Although, many people might think that a statement as simple as â€Å"suicide is the answer† is the core or the main point of the poem â€Å"Anorexic† by Eavan Boland. But, those that might think the suicide is the central point of the poem are extremely wrong, there is more about that poem than must people can understand, recognize, or want to accept. Boland wrote this poem in 1980 and until today still being one the most extraordinary poem in its simplicity but also very deep in its complicity. Consequently, if a person read the poem once without any background knowledge he or she will understand what the basic idea behind the poem is; however, if the same person read the poem one more time with more information about different topics. Background knowledge about what is Anorexia and the Christian Bible would help to clarify the speaker situations, feelings and decision of commit suicide. â€Å"Flesh is heretic† (line 1) the very first grammar structure of the poem lead us to the conclusion of a war. When the speaker says these words, she was sending a subliminal message saying that her flesh what is the same as her skin is heretic, which means one who rejects. So, it is safe to assume that she thinks her that her body contradicts her. Her body is her enemy. Furthermore, she hates her body. Instantly, she supports her theory with the second sentence in which she claim, â€Å"My body is a witch.† (2) In this sentence she compares her body to a witch. A witch is an evil been, a creature that wants to hurt, a scary creature that cast spells. In this comparison speaker imply that her own body wants to hurt her and when the speaker says â€Å"How she meshed my head in the half-truths† (7 - 8) is very important because in this particular part of the poem is when the speaker actually describe that the witch is casting spells on her, making her think that she is fat when it is not the actual truth. Now the speaker claims a contra attack when she claims, â€Å"Now the bitch is burning.† (15) She also refers to the way her body is reacting to the fight, â€Å"Yes I am torching - her curves and paps and wiles.† (4 - 5) this is the way of the speaker to say I am winning this fight, I am not eating and my hips, waist, and breast are just â€Å"skin and bone† (17).

“Aladdin” Positive And Negative Essay

Would you want your child to see a film like â€Å"Aladdin,† that may be just a harmless cartoon or a dangerous brain washer? There are positive messages and negative messages about each gender, some of the messages may get mixed together in a child’s mind making right versus wrong confusing for the young child. A positive example for men is when genie tells Aladdin to tell the truth. An example of a negative message about men is when Aladdin is trying to act â€Å"macho† as the prince. For women a positive message is to stand up for your self. A negative message is the exaggerated body figures and sizes. With all the positive and negative images from â€Å"Aladdin† in a young child’s head it may be hard for he or she to figure out what is good or bad. In â€Å"Aladdin† there are messages that children should see because they promote a good idea. For example, when Aladdin decided to use his last wish to free Genie it shows that men can show affection to other men. Nowadays, you always see men fighting and battling, but never showing any love for each other it is good to see that they are showing little children it is okay to have love. It shows children that it’s okay to act â€Å"soft,† you don’t always have to wear the tough guy image. Another good message is when Aladdin finally tells the truth to Jasmine, the message is that honesty is the best policy. It tells kids that lying and lying makes it even harder to finally tell the truth. It is one of the classic lessons that says telling the truth is always best because it saves you from more trouble in the end. A great message about men in â€Å"Aladdin† is that men should respect women, like when the first thing Aladdin mentions when describing Jasmine is her smarts not something shallow like her attractiveness. It shows kids that there is more than just looks in a human being you have to go deeper than the skin to find true beauty. It teaches children that caring for people regardless of looks or appearance is important. The positive messages give a good image for children to remember to tell the truth, or treat someone with respect. With the positive messages of men there are also confusing negative messages about men for young children. When Aladdin lies to everyone about being a prince it doesn’t help him in his relationships because everyone loves him as a prince. Children believe that to get what they want all they need to do  is lie. Children will not understand that lying can get you in more trouble than telling the truth. Another negative message is when Aladdin tries to play the â€Å"cool, tough and confident† prince. It shows kids that if you really want to be something cool you must act like something you aren’t. It seems hard enough for children to find their own identity and this message doesn’t help because it gives them the idea that cool is a certain thing. One of the most absurd messages is that Jafar is shown tall, thin, dark and has a very deep voice. This is bad because kids may think that all dark people are evil which is a horrible idea of racism. Children should not see the color of an evil but just as the evil, skin color should not be related. Although there are positive messages there are negative messages about men. For the women in â€Å"Aladdin† there are positive messages that young girls should see. For example, Jasmine chooses not to marry any prince that her father, the sultan, brings to her. This shows that girls can stand up for themselves and hold their own when faced with critical situations, like forced marriage. In cartoons you usually see the women dependent on a rich male, it is good to see that in cartoons women are shown as strong characters. Another example of a positive message for women is when Jasmine trusts Aladdin and Aladdin as a prince. It shows how women are trustworthy and can be trusted. It also shows that trust is an important aspect of love. When Jasmine refuses to marry any rich handsome man that is brought to her it shows she is not shallow. This shows how a women can make a living on her own with out the help of a huge paycheck and a man. It also shows that there is more to love than good looks, there are deeper attractions than only looks. The positive mes sages are good for young girls to see. Although there are positive messages about women in â€Å"Aladdin† there are also dangerous messages. When Jasmine is to help Aladdin get the lamp back from Jafar, she uses very seductive and sexual movements to try and succeed in doing what she wants. It is scary to think that in a child’s cartoon there are messages of selling your body to get what you want. This is dangerous because a girl may begin acting sexually at a very early age and unknowingly. Although Princess Jasmine stood up for herself she is also dependent on men during certain situations. After all these years women  should be shown separately from men as individual humans. A young girl may think that the only way for her to succeed is with a man to help her. All throughout the movie all of the â€Å"pretty† girls are big eyed, have tiny feet, have full chests and are skinny as their necks while the â€Å"ugly† girls are shown gigantic. A girl always wants to be pretty and if by being pretty it means extremely skinny, then she may associate ugly with food and eating disorders may develop. This message seems as though it was made to discourage children and they may become very saddened over something that is not their fault. With all the different messages given to children through the carton â€Å"Aladdin you can see how it may be confusing to the child about negative and positive. This film shows positive messages and negative messages about men and women. Because the movie has so many descriptions of good and bad the child may get confused about what to do in real life situation.